CONTEXT:

This « Smiling Mind » fictional advert was created for my portfolio. After getting to grips with After Effects again, I wanted to continue in the same vein, but also use Illustrator again. So I reproduced the application’s original interface elements on Illustrator to obtain a vector rendering that could be used in my After Effects production.    

PROJECT PRESENTATION:

Smiling Mind is a mobile application released in 2012 that offers a range of fun meditation programs suitable for all ages and situations: kids, youth, adults, families, workplaces, etc. Its aim is to promote the benefits of meditation and its daily practice to as many people as possible, to improve the well-being of those who practice it. With this motion design, I wanted to represent this plurality of programs and potential profiles, while emphasizing the adaptability of the programs to the profiles and putting forward the argument of daily practice, all in an advert with a calm, slow rhythm, as much for the effects as for the music and general dynamism.